Brands&People - 2019
MARCO, Monterrey’s Contemporary Art Museum-#MuseoDeTodos
At B&P, we deeply believe that museums should be accessible to everyone.
In collaboration with MARCO, the Contemporary Art Museum of Monterrey, we aimed to inspire people to not only observe art but to actively become part of it—transforming passive spectators into the protagonists of the artistic experience.
Full Case study here
⤷ From mere spectators to
the lead characters.
Mujer de Pie -
Javier Marin 1994, Marco’s collection
The project was honored with an a! award in the Best Campaign category.
We launched a campaign titled Remakes, where renowned local photographers worked alongside members of the community to recreate iconic pieces from MARCO's permanent collection.
My role in this project involved contributing to concept development, serving as part of the production team for the photography sessions, and designing and overseeing the creation of the campaign’s visual assets. This ensured that every element resonated with the campaign’s vision of connecting people more deeply with art.
Sin Título -
Carlos Orozco 1977, Marco’s collection
